The bouquets people remember longest are usually the ones that were not for anything. No birthday, no anniversary, no apology. Just a Tuesday, and someone who thought of them.
These are among our favourite orders to fill, and they are the easiest ones to get right.
Why an unexpected bouquet lands harder
Flowers on a birthday are lovely and slightly expected. The card gets read, the vase gets filled, the day moves on.
Flowers on an ordinary Wednesday are a different object entirely. There is no obligation behind them, so the only thing they can mean is that someone chose to. That is why they get photographed, mentioned to colleagues, and remembered a year later.
What to send
It does not need to be large. Thoughtful and cheerful beats big every time.
| Bright and mixed | Corals, sunny yellows, hot pinks. Chrysanthemums with heads like small dahlias, alstromerias, lisianthus, and craspedia for the yellow accents. It lifts a room from the doorway. |
| Their flower | If you know they love tulips, or peonies, or anything white, write it in the order notes. Naming the flower is what turns a nice gesture into a personal one. |
| Whatever came in this morning | Our florist's choice bouquet is built from the best of the week. It is the simplest way to send something beautiful without deciding anything. |
| Small and elegant | A compact posy on a kitchen table carries as much as a grand arrangement, and it fits where people actually live. |
Reasons that are not occasions
- A friend in the middle of a hard stretch, or a week of exams.
- A colleague who finished something difficult and told nobody.
- A neighbour who shovelled your steps.
- Someone you have not seen in far too long, and keep meaning to call.
- A first apartment in the Mile End with nothing on the table yet.
- February, which does more damage to morale in this city than any other month.
One that stayed with us
We delivered a bright bouquet to a downtown office one morning. The recipient had no idea it was coming: a friend had sent it because she knew the week had been brutal. She wrote to us afterwards to say the colour on her desk turned the whole week around. No occasion, no reason, and it landed harder than most birthdays.
Home or office
At home is the more intimate of the two, and the safer one if the gesture is personal. A wrapped bouquet works here, since there is a vase in the kitchen.
At the office makes the gesture visible, which is either the point or the problem. Send it arranged in a vase, since there is nothing to put it in, and keep it compact enough to sit on a desk and travel home on the metro.
For an office, put the recipient's first and last name in the name fields, the company in the company field, and the floor on the second address line. That line is what gets our driver past the lobby.
Send one for no reason
It all happens in the order: choose the bouquet, pick the delivery date, and write their favourite colour or flower in the notes if you know it. The card is included, and one honest sentence on it does more than any upgrade in size.
Discover our just because bouquets, our bouquets of the moment and our small bouquets, each arranged by hand in our workshop on the day it is delivered, in Montreal, Laval and on the South Shore.
